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Escalation and what it means for Trident

Campaigning for the general election is nearly done, but one curiously high profile issue has been nuclear weaponry. Find out how a simple mathematical model can show how all the leading parties are probably wrong. Despite the fledgling  economic recovery, a health service with lots of challenges and a growing divide between rich and poor, […]

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The Best Way To Elect

Some of you may have noticed the small matter of an impending general election in the UK. As a bunch of statistics geeks we could try to guestimate the outcome of the closest run election in living memory, but there are thousands of ‘experts’ paraded through our news bulletins trying to do that already. So […]

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Delivering Insights Just In Time

Just in time is a concept that we’ve been working with a lot recently. Although it is often mistreated as a management buzz-phrase rather than the process strategy it represents, in its proper form its an approach that can deliver tangible cost benefits. It is generally accepted to have originated in Japan, and is summed […]

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Best Global Brands

Brand strategy and valuation consultancy, Brand Finance, released its Global 500 list of most valuable brands in February. It makes for an interesting read, and is well worth a look. Of course, the top of the list contains some recognisable names. The top four are Apple, Samsung, Google and Microsoft, all in the same position from […]

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Measuring Social Media Impact

The marketing potential of social media has been hyped considerably in recent years and the internet is awash with articles encouraging us to get our businesses on social media. But does it work? Does being liked or getting a follower have any real value? Fortunately the IPA are doing some really interesting work in this […]

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The most needed Emoji

Recent research by Ask Your Target Market looked into how people use Emoji, and which new ones they felt they needed. Whilst it is only a light hearted piece of research, it is nevertheless thought provoking. Ask Your Target Market, an online research firm, looked into how people use Emoji. Emoji are small digital images or […]

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Does your arm hurt?

I hope not, I really do. If it does you should probably go and see someone about it. But sometimes your business can feel like a part of you, and when it’s not performing, you feel it’s pain. Someone once said that good research and analysis is like an x-ray of your organisation, giving you […]

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Internet use in North America

Results from our recent research in North America about attitudes and perceptions to the internet are now available. We wanted to find out how people were using the internet, and how they felt about internet security, so Belake Research Ltd asked our North America survey panel. 87% of internet users access the internet from home […]

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Mobile Internet Use in North America

The second of our series of reports into internet use in North America is now available. This free report focusses on internet use via a cellphone. The research found that more than two thirds of people thought their phone wasn’t well protected. 14% had sensitive information on their phone, but felt that it wasn’t well […]

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Buying data? Avoid the pitfalls!

In this article Steve Long explores the issues when buying email contact data. With the growth of the internet and e-commerce, there are lots of companies using the internet to supply ready-made lists of data for companies to use with their email marketing campaigns. It is relatively easy for a company to purchase a database […]