Measuring Social Media Impact

The marketing potential of social media has been hyped considerably in recent years and the internet is awash with articles encouraging us to get our businesses on social media. But does it work? Does being liked or getting a follower have any real value? Fortunately the IPA are doing some really interesting work in this area.

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The most needed Emoji

Recent research by Ask Your Target Market looked into how people use Emoji, and which new ones they felt they needed. Whilst it is only a light hearted piece of research, it is nevertheless thought provoking.

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Case Studies

Please see the links below for examples of genuine projects Belake Research has completed in the past.

Internet use in North America

Results from our recent research in North America about attitudes and perceptions to the internet are now available.

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Mobile internet use in North America

The second of our series of reports into internet use in North America is now available. This free report focusses on internet use via a cellphone.

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